American punk rocker Dani Miller fronts Gucci's debut beauty campaign, showcasing the new line of lipsticks available in three finishes: Rouge à Lèvres Satin, Rouge à Lèvres Voile, and Baume à Lèvres.

The campaign, shot by British photographer Martin Parr, features a close-up shot of Miller's 'unconventional' smile, and she commented on social media 'There is space for everyone to be themselves even in the beauty and fashion world! Hope it inspires everyone especially the youth to love their quirks even more and feel beautiful and powerful with their true self! Hate and exclusion is so washed out'.